Heartland JAPAN for Sustainable Tourism Focus

Japan spreads MICE visitorship through sustainable tourism focus

—In response to this movement, Keijiro Sawano, CEO and founder of ground operator Heartland Japan – when interviewed at VJTM – indicated that the company has just launched a 6D5N tour in rural Hiroshima Prefecture. The tour revolves around exploring natural landscapes, meeting local people and trying cultural activities. Recognising that attendees can be best targeted from large, well-known hubs, this tour departs from Hiroshima City rather than a rural area.
Sawano revealed he had been working with the locals last year to develop the itinerary, which he indicated will benefit both locals and visitors, as this tour provides a deeper immersion into Japanese culture and promotes interaction with locals.—


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