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Your Journey to
Japan's Heartland starts here.

Plan with us your Journey to the Heartland of Japan
Here at Heartland Japan, we are passionate about rural Japan and are excited to share this land’s unique and hidden cultures and customs with you. As locals we have a strong understanding of the regions in which we offer tours, and feel that this local knowledge will help you appreciate the spectacular sights that can only be found here. We warmly welcome you to the Heartland of Japan!
Deep into the Culture
There’s so much more to this country than just shrines, sushi and sumo. Discover Japan’s fascinating culture and traditions by taking part in hands-on experiences, exploring roads less-travelled and learning about the country from those who know it best: the locals.
Perspective-changing
Every year millions of people visit Japan, but how many leave with a true understanding and appreciation of Japanese life? Spend time with local communities, make unforgettable memories and build special bonds that will last a lifetime.
Sustainable and sustaining
We’re passionate about the beautiful country that we call ‘home’, and love to help foster a sense of local pride within the communities that we work with. Our tours aren’t just enjoyable for visitors – they’re also beneficial for the people and locations that host them.
Your adventure starts here.
Let us guide you!
Updates from Our Stories
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Heartland Japan News
The Old Hida Kaido Trail Map is Now Available!
This project, which started in the fall of 2024, focuses on specific areas along the Nakasendo for overseas hikers. Currently, the influx of visitors is increasing, causing a shortage of...
Read MoreCEO Sawano Featured on “DINE Magazine” Podcast
Our CEO, Sawano, recently appeared on the podcast by DINE (https://dinemagazine.ca/), a Canadian magazine, to discuss rural tourism in Japan. Renowned taste researcher and travel journalist Sarah Waxman, along with...
Read MoreA Report on Our Webinar for Overseas Travel Agencies _ JAN, 2025
A new unknown alternative in Japan: “The Old Hida KaidoDiscovering the Authenticity of Japan through the Old Hida Kaido On January 28, 2025, we held a webinar entitled “The Old...
Read MoreA Report on Our Webinar for Overseas Travel Agencies_OCT,2024
Navigating Japan -What your clients need to know to enjoy a smooth trip- On October 31 and November 1, we hosted a webinar concerning essential information for traveling in Japan.”...
Read MoreHokkaido Volcanic Adventure
Yuko Watanabe reflects on her recent adventures among the volcanic peaks of Japan’s northern island. “I had the opportunity to take part in a trial tour in the Daisetsuzan Volcanic...
Read MoreAn interview with our Senior Travel Consultant and activities of Liberta have been featured in the Yomiuri Shimbun.
Hello, we are Liberta Inc. (Heartland Japan). We are pleased to announce that our Senior Travel Consultant, Hikaru Nishijima, was interviewed in the Yomiuri Shimbun’s feature “Economic Frontline: Strategies in...
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