Heartland Japan – Your Gateway to the Heartland of Japan

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Heartland Japan follows ATTA COVID-19 Health & Safety guidelines. You can find ATTA’s guidelines here or check our statement here.

Your Journey to Japan's
Heartland starts here.

Plan with us your Journey to the Heartland of Japan

Here at Heartland Japan, we are passionate about rural Japan and are excited to share this land’s unique and hidden cultures and customs with you. As locals we have a strong understanding of the regions in which we offer tours, and feel that this local knowledge will help you appreciate the spectacular sights that can only be found here. We warmly welcome you to the Heartland of Japan!

Deep into the Culture

There’s so much more to this country than just shrines, sushi and sumo. Discover Japan’s fascinating culture and traditions by taking part in hands-on experiences, exploring roads less-travelled and learning about the country from those who know it best: the locals.

Perspective-changing

Every year millions of people visit Japan, but how many leave with a true understanding and appreciation of Japanese life? Spend time with local communities, make unforgettable memories and build special bonds that will last a lifetime.

Sustainable and sustaining

We’re passionate about the beautiful country that we call ‘home’, and love to help foster a sense of local pride within the communities that we work with. Our tours aren’t just enjoyable for visitors – they’re also beneficial for the people and locations that host them.

Your adventure starts here.
Let us guide you!

Latest from Our Stories

Useful guides for your trip

January 31, 2023

Food & Drink on the Nakasendo

March 17, 2022

Help us develop new unique tours mainly for Europeans, North Americans and Australians & New Zealanders in Yatsugatake

July 14, 2021

Three Prefectures facing the Seto Inland Sea, offer precious experiences for you

June 23, 2021

A Quick & Quirky History of the Nakasendo: A Deep Dive into the History of Nakatsugawa

April 2, 2021

Discover Owari Samurai & Timber

March 16, 2021

Heartland Japan's Destination Partners

The best way to see true Japan is to get out of the major cities. Go to the places where people live a simpler, traditional way of life, away from established tourism. For this, Heartland Japan is creating adventure destinations with local DMOs, governments and venders called destination partners. Find your hidden gems with our partners.

Get The Latest
Heartland Japan News

Travel to Japan to Walk Kumano Kodo Iseji Pilgrimage

We, Heartland Japan (Liberta Inc.), which organizes tours in rural Japan to learn about the history and culture of the region while interacting with residents, has launched the Kumano Kodo...

August 22, 2022

July 28, Kumano Kodo Iseji Walking Tour is now on sale

On July 28, we started selling the first Kumano Kodo Iseji walking tour since the corona issues occurred. To sign up for a tour or to find out more about...

July 29, 2022

Kamikatsu Tea

Five new experience programs are now on sale!

Kamikatsu in Shikoku is a town that is committed to zero-waste. It is also a town that symbolizes the social issues that many rural areas in Japan are facing, such...

February 9, 2022

Adventure travel in Hakodate, Hokkaido

Released four archaeological adventure products in the field of Hakodate, Hokkaido.

We have just released four new adventure tour products that combine outdoor activities such as hiking, biking, and canoeing with Jomon archaeology. It is an adventure tour product that combines...

February 9, 2022

Doryu-no-taki

Two new Yatsugatake adventure products have been released!

Yatsugatake is located almost in the center of Japan, spanning from Yamanashi to Nagano prefectures that is an excellent adventure field and a mountain resort area, located close to Tokyo,...

February 9, 2022

Released all 15 videos of the Setonaikai National Park series

We are operating the inbound travel business and farm stay business,in addition, are operating creative production business as well. We will continue to accelerate the fusion of creativity, travel, and...

January 22, 2022

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