Heartland JAPAN follows ATTA COVID-19 Health & Safety guidelines. You can find ATTA’s guidelines here or check our statement here.

Your Journey to Japan's Heartland starts here.

Plan with us your Journey to the Heartland of Japan

Here at Heartland JAPAN, we are passionate about rural Japan and are excited to share this land’s unique and hidden cultures and customs with you. As locals we have a strong understanding of the regions in which we offer tours, and feel that this local knowledge will help you appreciate the spectacular sights that can only be found here. We warmly welcome you to the Heartland of Japan!

Deep into the Culture

There’s so much more to this country than just shrines, sushi and sumo. Discover Japan’s fascinating culture and traditions by taking part in hands-on experiences, exploring roads less-travelled and learning about the country from those who know it best: the locals. 


Every year millions of people visit Japan, but how many leave with a true understanding and appreciation of Japanese life? Spend time with local communities, make unforgettable memories and build special bonds that will last a lifetime.

Sustainable and sustaining

We’re passionate about the beautiful country that we call ‘home’, and love to help foster a sense of local pride within the communities that we work with. Our tours aren’t just enjoyable for visitors – they’re also beneficial for the people and locations that host them.

Your adventure starts here. Let us guide you!

Latest from our Blog

Matcha Green Tea

Have you heard of matcha? From cosmetics to frappuccinos and everything in between, the health benefits of Japan’s iconic green tea has helped it to become a firm favourite across the world.  Matcha leaf powder (Image: Photo-Ac) While matcha may be a new concept to you, the rich-green powder made from

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Tattoos – Why can’t they become “just fashion”

From tribal designs and ancient runes to meaningful lyrics and memorable dates, chances are high that either you or someone close to you has at least one tattoo. These special, personal artistic adornments are incredibly popular in the West and have become increasingly common in modern years, yet there are

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Red-Light Legacy

Ornately-dressed women, discrete well-off businessmen, art, performance and slavery... The stories that surround Japan’s historic red-light districts may seem more like movie plotlines than anything else, but the truth of what occurred in these secretive streets inspired an important cultural legacy that continues even to this day.  Yoshiwara A very

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Is Japan Child-Friendly?

Japan may be at the forefront of games, cartoon and comic creation, yet for many parents, it can be difficult to tell whether it would make a good destination for a family holiday - particularly if your impression of Japan is one of crowded trains, respectful silence and unique culinary

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