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Your Journey to Japan's
Heartland starts here.

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Plan with us your Journey to the Heartland of Japan

Here at Heartland Japan, we are passionate about rural Japan and are excited to share this land’s unique and hidden cultures and customs with you. As locals we have a strong understanding of the regions in which we offer tours, and feel that this local knowledge will help you appreciate the spectacular sights that can only be found here. We warmly welcome you to the Heartland of Japan!

Deep into the Culture

There’s so much more to this country than just shrines, sushi and sumo. Discover Japan’s fascinating culture and traditions by taking part in hands-on experiences, exploring roads less-travelled and learning about the country from those who know it best: the locals. 

Perspective-changing

Every year millions of people visit Japan, but how many leave with a true understanding and appreciation of Japanese life? Spend time with local communities, make unforgettable memories and build special bonds that will last a lifetime.

Sustainable and sustaining

We’re passionate about the beautiful country that we call ‘home’, and love to help foster a sense of local pride within the communities that we work with. Our tours aren’t just enjoyable for visitors – they’re also beneficial for the people and locations that host them.

Your adventure starts here.
Let us guide you!

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Latest from Our Stories

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Heartland Japan's Destination Partners

The best way to see true Japan is to get out of the major cities. Go to the places where people live a simpler, traditional way of life, away from established tourism. For this, Heartland Japan is creating adventure destinations with local DMOs, governments and venders called destination partners. Find your hidden gems with our partners.

Get the Latest
Heartland Japan News

New Kyushu Cycling Tour

A New Cycling Tour Development Project for Northern Oita Prefecture Has Begun! In early September, Heartland Japan was asked by the Toyonokuni Millennium Heritage Tourism Zone in northeastern Kyushu to...

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Hokkaido Volcanic Adventure

Yuko Watanabe reflects on her recent adventures among the volcanic peaks of Japan’s northern island. “I had the opportunity to take part in a trial tour in the Daisetsuzan Volcanic...

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Heartland Japan is a member of ATTA

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[CORONAVIRUS COVID-19] 
Heartland Japan follows ATTA COVID-19 Health & Safety guidelines. You can find ATTA’s guidelines here or check our statement here.

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