
Your Journey to Japan's
Heartland starts here.


Plan with us your Journey to the Heartland of Japan
Here at Heartland Japan, we are passionate about rural Japan and are excited to share this land’s unique and hidden cultures and customs with you. As locals we have a strong understanding of the regions in which we offer tours, and feel that this local knowledge will help you appreciate the spectacular sights that can only be found here. We warmly welcome you to the Heartland of Japan!
Deep into the Culture
There’s so much more to this country than just shrines, sushi and sumo. Discover Japan’s fascinating culture and traditions by taking part in hands-on experiences, exploring roads less-travelled and learning about the country from those who know it best: the locals.
Perspective-changing
Every year millions of people visit Japan, but how many leave with a true understanding and appreciation of Japanese life? Spend time with local communities, make unforgettable memories and build special bonds that will last a lifetime.
Sustainable and sustaining
We’re passionate about the beautiful country that we call ‘home’, and love to help foster a sense of local pride within the communities that we work with. Our tours aren’t just enjoyable for visitors – they’re also beneficial for the people and locations that host them.
Your adventure starts here.
Let us guide you!
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Heartland Japan News
Keijiro Sawano, CEO of the company is featured in the subscription magazine “Nodule”!
Keijiro Sawano, CEO of Heartland Japan (Liberta Inc.), assisted in the planning of a major feature in the subscription magazine “Nodule” (JTB Publishing) has published as an interview. The theme...
Read MoreOur travel consultant, Ms. Oshima’s activities featured on NHK!
Noriko Oshima is a travel consultant of Heartland Japan. She is currently appointed as “Hagi Komachi” (Hagi City Tourism PR Lady) by the Hagi Tourism Association. The term of office...
Read MoreOur company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine!
Our company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine. The article introduces one of our main products the “Kumano Kodo Iseji” walking...
Read MoreHere is a report on a cycling tour of Ina Valley.
Ina Valley hosted a cycling tour to relive the Edo period samurai who walked the fantastic early Nakasendo Road by bicycle. This adventure was guided by Mr. Oguchi, a legendary...
Read MoreTravel to Japan to Walk Kumano Kodo Iseji Pilgrimage
We, Heartland Japan (Liberta Inc.), which organizes tours in rural Japan to learn about the history and culture of the region while interacting with residents, has launched the Kumano Kodo...
Read MoreJuly 28, Kumano Kodo Iseji Walking Tour is now on sale
On July 28, we started selling the first Kumano Kodo Iseji walking tour since the corona issues occurred. To sign up for a tour or to find out more about...
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