Heartland JAPAN - Discover Japan’s unseen wonders

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Your Journey to Japan's Heartland starts here.

Spiritual side of Shimane Peninsula

Saba-kaido expedition to Northern Kyoto

Izumo, Iwami-Ginzan, Yunotsu Mythological Trail

Gonokawa Riverside Towns and Mountain

Plan with us your Journey to the Heartland of Japan

Here at Heartland JAPAN, we are passionate about rural Japan and are excited to share this land’s unique and hidden cultures and customs with you. As locals we have a strong understanding of the regions in which we offer tours, and feel that this local knowledge will help you appreciate the spectacular sights that can only be found here. We warmly welcome you to the Heartland of Japan!

Deep into the Culture

There’s so much more to this country than just shrines, sushi and sumo. Discover Japan’s fascinating culture and traditions by taking part in hands-on experiences, exploring roads less-travelled and learning about the country from those who know it best: the locals.

Perspective-changing

Every year millions of people visit Japan, but how many leave with a true understanding and appreciation of Japanese life? Spend time with local communities, make unforgettable memories and build special bonds that will last a lifetime.

Sustainable and sustaining

We’re passionate about the beautiful country that we call ‘home’, and love to help foster a sense of local pride within the communities that we work with. Our tours aren’t just enjoyable for visitors – they’re also beneficial for the people and locations that host them.

Your adventure starts here. Let us guide you!

Latest from our Blog

Discover

A Look Back at 2020 and Projects We’ve

As we all welcome in the new year, the whole tourism industry looks forward to a safe recovery after the tumultuous year that was 2020. While there appears to be a light at the end of the tunnel for the pandemic situation, it is still unclear how and when travel

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Locations

Three Great Ways To Explore Rural Japan

Watching stunning rural scenery fly past your window as you cut through the Japanese countryside on a train or in a car may be enjoyable, but here at Heartland JAPAN we strongly believe that there’s no better way to witness your surroundings than by fully immersing yourself in them. That’s

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Japan’s Seasons

It’s often said that Japan is particularly noteworthy for its distinct and varied four seasons, each bringing a stark change in not only temperature and weather, but also in seasonal produce, flora and traditions as well. For this reason, the season during which you travel to Japan can have a

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Discover

Omotenashi – the Japanese concept for Hospitality, or

Japanese people are very proud of many things that come from their country, and the concept of ‘omotenashi’ is most certainly one of them. The word 'Omotenashi' will welcome you since the very instant you land in Japan (Image: Photo-Ac) While ‘omotenashi’ may translate best as ‘hospitality’, its true meaning is

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