Your Journey to Japan's Heartland starts here.


Plan with us your Journey to the Heartland of Japan

Here at Heartland JAPAN, we are passionate about rural Japan and are excited to share this land’s unique and hidden cultures and customs with you. As locals we have a strong understanding of the regions in which we offer tours, and feel that this local knowledge will help you appreciate the spectacular sights that can only be found here. We warmly welcome you to the Heartland of Japan!

Deep into the Culture

There’s so much more to this country than just shrines, sushi and sumo. Discover Japan’s fascinating culture and traditions by taking part in hands-on experiences, exploring roads less-travelled and learning about the country from those who know it best: the locals. 


Every year millions of people visit Japan, but how many leave with a true understanding and appreciation of Japanese life? Spend time with local communities, make unforgettable memories and build special bonds that will last a lifetime.

Sustainable and sustaining

We’re passionate about the beautiful country that we call ‘home’, and love to help foster a sense of local pride within the communities that we work with. Our tours aren’t just enjoyable for visitors – they’re also beneficial for the people and locations that host them.

Your adventure starts here. Let us guide you!

Latest from our Blog

Kabuki, Noh and Bunraku – Japan’s traditional theatre

Here at Heartland JAPAN, we love including authentic, traditional Japanese performances into the itineraries of all the exciting, off-the-beaten-track package and custom tours we create. For many of our customers, this means experiencing something brand new that they may not even have ever heard about before visiting Japan.  To help

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Understanding Japanese Accommodation

When it comes to planning your perfect Japan tour, you’re sure to come across some confusing, unfamiliar terms - especially when it comes to accommodation!  Here at Heartland JAPAN, we love to include some of Japan’s authentic and unique accommodation options into your special, once-in-a-lifetime trip itinerary. That’s why we’ve

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Discovering the Geisha: Japan’s misunderstood hidden world

When it comes to traditional Japanese culture, few things are as globally-misunderstood as the art of the ‘Geisha’ - beautiful women with flawless hairstyles, intricately-detailed silk kimonos and faces coated in thick white makeup.  While the western media and pop culture have built a reputation for Geisha as expensive, high-class

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Top 7 best street-photo spots in Tokyo

Here at Heartland JAPAN, we strive to introduce rural communities and off-the-beaten-track locations to our customers, but more often than not our tours will actually start and end in Tokyo. While in the Metropolitan area, our customers are eager to visit not only the major highlights and tourist-friendly locations of

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