News

December 11, 2025

Liberta Joins “TOKU” Project to Transform VacantHouses into Community Assets

Co-develops and launches programs for Western travelers to learn Japan’s sustainable spirit and craftsmanship through traditional home renovation Liberta Inc. (Head Office: Shinjuku, Tokyo; CEO: Keijiro Sawano, hereafter “Liberta”), which operates the Heartland Japan brand to offer adventure travel experiences for travelers with inquisitive mind from Europe, North America, and Australia, has joined the TOKU...

May 13, 2025

[Nagasaki] A Day of Rural Experiences with Guests from Denmark

Hello, I’m Mayumi, a member of the travel team living in a small village near Sasebo, Nagasaki.Alongside my work in the travel industry, I also engage in farming, food processing, and bamboo grove management in this tranquil countryside. The other day, we had the pleasure of welcoming seven guests from Denmark for a hands-on rural...

May 7, 2025

【4th】A Report on Our Webinar for Overseas Travel Agencies _ MAR, 2025

On March 31, 2025, we hosted a webinar centered on the “Gin no Bashamichi Cycling Tour”, showcasing a unique cycling route through Hyogo Prefecture. Aimed at the European, American, and Australian markets, the webinar sought to present a fresh perspective on travel in Japan—highlighting destinations beyond the classic tourist routes—and to promote interest in lesser-known...

March 31, 2025

The Old Hida Kaido Trail Map is Now Available!

This project, which started in the fall of 2024, focuses on specific areas along the Nakasendo for overseas hikers. Currently, the influx of visitors is increasing, causing a shortage of accommodations in the surrounding areas. The same situation is occurring in Kiso Town, Nagano Prefecture, along the Nakasendo, particularly along the popular routes connecting the...

March 28, 2025

CEO Sawano Featured on “DINE Magazine” Podcast

Our CEO, Sawano, recently appeared on the podcast by DINE (https://dinemagazine.ca/), a Canadian magazine, to discuss rural tourism in Japan. Renowned taste researcher and travel journalist Sarah Waxman, along with Adam Waxman, use their expertise to take readers on a culinary journey—from the finest restaurants in Toronto to dining experiences around the world. They have...

February 27, 2025

【3rd】A Report on Our Webinar for Overseas Travel Agencies _ JAN, 2025

A new unknown alternative in Japan: “The Old Hida KaidoDiscovering the Authenticity of Japan through the Old Hida Kaido On January 28, 2025, we held a webinar entitled “The Old Hida Kaido as a New Alternative”.The purpose of this webinar was to introduce the Old Hida Kaido as a new travel option for international travel...

November 26, 2024

【2nd】A Report on Our Webinar for Overseas Travel Agencies_OCT,2024

Navigating Japan -What your clients need to know to enjoy a smooth trip- On October 31 and November 1, we hosted a webinar concerning essential information for traveling in Japan.” The webinar aimed to provide helpful information for overseas travel agencies who offer journeys in Japan, particularly for companies planning to handle Japan tours for...

September 26, 2024

Hokkaido Volcanic Adventure

Yuko Watanabe reflects on her recent adventures among the volcanic peaks of Japan’s northern island. “I had the opportunity to take part in a trial tour in the Daisetsuzan Volcanic Group, the tallest peaks in Hokkaido, to experience the magnificent scenery of this northern land.” “I spent five days bathing in Hokkaido’s natural splendor, asking...

March 29, 2024

An interview with our Senior Travel Consultant and activities of Liberta have been featured in the Yomiuri Shimbun.

Hello, we are Liberta Inc. (Heartland Japan). We are pleased to announce that our Senior Travel Consultant, Hikaru Nishijima, was interviewed in the Yomiuri Shimbun’s feature “Economic Frontline: Strategies in Focus,” which also highlighted the activities of Liberta. You can view the article here. Featured Article: [Economic Frontline: Strategies in Focus] Liberta Nagano Branch –...

December 25, 2023

Interview with Keijiro Sawano was published in The Japan Times Alpha

The Japan Times published an article by President Sawano on November 17 in “The Japan Times Alpha,” a bilingual information paper. Sawano grew up in a fishing village in the San-in region of Yamaguchi Prefecture, but after moving to Tokyo and taking his first trip abroad (honeymoon) at the age of 30, he was awakened...

October 30, 2023

Have recorded 98,400 overnight stays in the first half of 2023

Heartland Japan recorded 98,400 overnight stays in the first half of 2023 as of the end of June. We have been working on attracting overseas customers to areas of Japan that are not well-known as tourist destinations, so that they can experience the authentic, non-commercialized side of the country, in addition to the standard routes...

September 29, 2023

Keijiro Sawano, CEO of the company is featured in the subscription magazine “Nodule”!

Keijiro Sawano, CEO of Heartland Japan (Liberta Inc.), assisted in the planning of a major feature in the subscription magazine “Nodule” (JTB Publishing) has published as an interview. The theme of the feature was “Japan’s ancient roads that are attracting the world’s attention”. He was asked to convey the appeal of Japan’s ancient highways from...

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