Discoveries from Destination Partners
Across the Heartland of Japan

We are a travel company passionate about preserving Japan’s natural resources, regional traditional crafts, traditional performing arts, and local cuisine on a global scale using the methodology of tourism. Engaging in the survey and discovery of regional resources, the development of experiential programs, the training of local talents, as well as the creation and operation of tour products, we collaborate closely with local communities.

This collaboration is achieved through the support of the Destination Management Organization (DMO). We highly value the inheritance of traditional culture through collaboration with local communities. We have extended this network throughout Japan, working day by day to realize the conservation of nature and the continuation of culture through attracting visitors to the regions. Below, we introduce our DMO partners for your reference. Please take a look.

 Your Ultimate Adventure Destination in Japan!

The best way to see true Japan is to get out of the major cities. Go to the places where people live a simpler, traditional way of life, away from established tourism. For this, Ina Valley is the perfect destination. The Ina Valley runs parallel to the Kiso Valley, which is internationally renowned among hikers for the historical Nakasendo Road. The two valleys are like “mother and child.” A unique culture has been nurtured there. The unique terrain makes it an ideal place for adventure. The Ina Valley, nestled between two ranges of the Japanese Alps, will be your ultimate adventure destination in Japan!”

Unravel One Thousand Years of Memories. A Completely Undiscovered Japan

In northern Oita Prefecture, there are eight municipalities with a rich history spanning over 1,000 years. The region’s history, which encompasses ancient times, the Middle Ages, and the present day, has shaped modern Japan and is deeply rooted in its culture. The journey begins at the Usa Shrine, where Buddhism and Shinto religions merged 1,300 years ago, creating a unique cultural blend found nowhere else in the world. This fusion, known as the Rokugo Manzan culture, continues to endure and is passed down through generations

World Heritage Site: The Sacred Sites and Pilgrimage Routes in the Kii Mountain Range Kumano Kodo Iseji Trail

Kumano Kodo Iseji Route has been used as a pilgrimage route. Many people have made the pilgrimage from Ise to Kumano Sanzan as part of the Saigoku Kannon Pilgrimage.  There are endless slopes to scale in Kumano, and pilgrims would have to go through numerous grueling trails passing in order to get to the sacred region of Mount Nachi and Kumano Sanzan. They endured the difficult journey of Iseji by holding on to their firm belief that “no matter how hard it is, as long as we get to Kumano, the goddess Kannon will save us”. Now, the trail is well-paved, and there are storyteller guides and various guide maps to make the journey easier, making it easier for people to experience the hike for themselves.

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