This project, which started in the fall of 2024, focuses on specific areas along the Nakasendo for overseas hikers. Currently, the influx of visitors is increasing, causing a shortage of accommodations in the surrounding areas. The same situation is occurring in Kiso Town, Nagano Prefecture, along the Nakasendo, particularly along the popular routes connecting the...
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Our CEO, Sawano, recently appeared on the podcast by DINE (https://dinemagazine.ca/), a Canadian magazine, to discuss rural tourism in Japan. Renowned taste researcher and travel journalist Sarah Waxman, along with Adam Waxman, use their expertise to take readers on a culinary journey—from the finest restaurants in Toronto to dining experiences around the world. They have...
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A new unknown alternative in Japan: “The Old Hida KaidoDiscovering the Authenticity of Japan through the Old Hida Kaido On January 28, 2025, we held a webinar entitled “The Old Hida Kaido as a New Alternative”.The purpose of this webinar was to introduce the Old Hida Kaido as a new travel option for international travel...
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Navigating Japan -What your clients need to know to enjoy a smooth trip- On October 31 and November 1, we hosted a webinar concerning essential information for traveling in Japan.” The webinar aimed to provide helpful information for overseas travel agencies who offer journeys in Japan, particularly for companies planning to handle Japan tours for...
Read moreYuko Watanabe reflects on her recent adventures among the volcanic peaks of Japan’s northern island. “I had the opportunity to take part in a trial tour in the Daisetsuzan Volcanic Group, the tallest peaks in Hokkaido, to experience the magnificent scenery of this northern land.” “I spent five days bathing in Hokkaido’s natural splendor, asking...
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Hello, we are Liberta Inc. (Heartland Japan). We are pleased to announce that our Senior Travel Consultant, Hikaru Nishijima, was interviewed in the Yomiuri Shimbun’s feature “Economic Frontline: Strategies in Focus,” which also highlighted the activities of Liberta. You can view the article here. Featured Article: [Economic Frontline: Strategies in Focus] Liberta Nagano Branch –...
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The Japan Times published an article by President Sawano on November 17 in “The Japan Times Alpha,” a bilingual information paper. Sawano grew up in a fishing village in the San-in region of Yamaguchi Prefecture, but after moving to Tokyo and taking his first trip abroad (honeymoon) at the age of 30, he was awakened...
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Heartland Japan recorded 98,400 overnight stays in the first half of 2023 as of the end of June. We have been working on attracting overseas customers to areas of Japan that are not well-known as tourist destinations, so that they can experience the authentic, non-commercialized side of the country, in addition to the standard routes...
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Keijiro Sawano, CEO of Heartland Japan (Liberta Inc.), assisted in the planning of a major feature in the subscription magazine “Nodule” (JTB Publishing) has published as an interview. The theme of the feature was “Japan’s ancient roads that are attracting the world’s attention”. He was asked to convey the appeal of Japan’s ancient highways from...
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Noriko Oshima is a travel consultant of Heartland Japan. She is currently appointed as “Hagi Komachi” (Hagi City Tourism PR Lady) by the Hagi Tourism Association. The term of office is for two years. She is making efforts to revitalize her hometown in Yamaguchi Prefecture and Hagi City. In the program “Japan’s Strongest Castle Special”...
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Our company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine. The article introduces one of our main products the “Kumano Kodo Iseji” walking tour from the angle of sports tourism. Since the opening of Japan to the outside world last year, demand has been increasing at a tremendous...
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Ina Valley hosted a cycling tour to relive the Edo period samurai who walked the fantastic early Nakasendo Road by bicycle. This adventure was guided by Mr. Oguchi, a legendary cyclist of Ina Valley in Nagano. Together with local adventurers, we turned a now-disused resource an ancient road into a cycling tour. This was a...
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