Discover what's going on at Heartland Japan

Interview with Keijiro Sawano was published in The Japan Times Alpha

The Japan Times published an article by President Sawano on November 17 in “The Japan Times Alpha,” a bilingual information paper. Sawano grew up in a fishing village in the San-in region of Yamaguchi Prefecture, but after moving to Tokyo and taking his first trip abroad (honeymoon) at the age of 30, he was awakened...

Read more

Have recorded 98,400 overnight stays in the first half of 2023

Heartland Japan recorded 98,400 overnight stays in the first half of 2023 as of the end of June. We have been working on attracting overseas customers to areas of Japan that are not well-known as tourist destinations, so that they can experience the authentic, non-commercialized side of the country, in addition to the standard routes...

Read more

Our travel consultant, Ms. Oshima’s activities featured on NHK!

Noriko Oshima is a travel consultant of Heartland Japan. She is currently appointed as “Hagi Komachi” (Hagi City Tourism PR Lady) by the Hagi Tourism Association. The term of office is for two years. She is making efforts to revitalize her hometown in Yamaguchi Prefecture and Hagi City. In the program “Japan’s Strongest Castle Special”...

Read more

Our company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine!

Our company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine. The article introduces one of our main products the “Kumano Kodo Iseji” walking tour from the angle of sports tourism. Since the opening of Japan to the outside world last year, demand has been increasing at a tremendous...

Read more

Here is a report on a cycling tour of Ina Valley.

Ina Valley hosted a cycling tour to relive the Edo period samurai who walked the fantastic early Nakasendo Road by bicycle. This adventure was guided by Mr. Oguchi, a legendary cyclist of Ina Valley in Nagano. Together with local adventurers, we turned a now-disused resource an ancient road into a cycling tour. This was a...

Read more

Travel to Japan to Walk Kumano Kodo Iseji Pilgrimage

We, Heartland Japan (Liberta Inc.), which organizes tours in rural Japan to learn about the history and culture of the region while interacting with residents, has launched the Kumano Kodo Iseji Pilgrimage Walking Tour. The tour is a walking tour of the Kumano Kodo Iseji Pilgrimage. The tour is based on a walking tour of...

Read more

July 28, Kumano Kodo Iseji Walking Tour is now on sale

On July 28, we started selling the first Kumano Kodo Iseji walking tour since the corona issues occurred. To sign up for a tour or to find out more about the tour Kumano Kodo Iseji, a World Heritage Site, is a pilgrimage route that takes pilgrims to Kumano Sanzan over a number of mountain passes...

Read more

Five new experience programs are now on sale!

Kamikatsu in Shikoku is a town that is committed to zero-waste. It is also a town that symbolizes the social issues that many rural areas in Japan are facing, such as declining population, aging society with a low birthrate, lack of successors, and discontinuation of traditions.This is an experience plan that will allow you to...

Read more

Released four archaeological adventure products in the field of Hakodate, Hokkaido.

We have just released four new adventure tour products that combine outdoor activities such as hiking, biking, and canoeing with Jomon archaeology. It is an adventure tour product that combines outdoor activities such as hiking, biking and canoeing with Jomon archeology. The Jomon people’s sustainable mentality and values, such as “living well” “respecting your neighbor”...

Read more

Two new Yatsugatake adventure products have been released!

Yatsugatake is located almost in the center of Japan, spanning from Yamanashi to Nagano prefectures that is an excellent adventure field and a mountain resort area, located close to Tokyo, Nagano, and Mt. Fuji. The beautiful scenery attracts many climbers, and many people visit Yatsugatake every year. In the Edo period (1603-1868), shugenja (修験者: monks...

Read more

Released all 15 videos of the Setonaikai National Park series

We are operating the inbound travel business and farm stay business,in addition, are operating creative production business as well. We will continue to accelerate the fusion of creativity, travel, and farm stays in order to convey the charm of Japan to the world and give it an experience. As part of this, we are currently...

Read more
Scroll to Top