Grocery Shopping with Locals at Roadside Station

1 hours

Throughout the year

Price: ¥ 8,000 above
(tax included)

Guided / Self-guided

Ehime, Shikoku

1 hours

Activity Level

Technical Level


  • Shop at the renowned Michi-no-Eki, known for its diverse selection of goods and ideal for souvenir hunting.
  • Enjoy a guided tour by a local expert well-versed in the town’s agricultural offerings.
  • Gain exclusive access to the backstage of the roadside station, a glimpse into a world not typically seen during regular visits.


Located at an elevation of 400-600 meters in Ehime Prefecture, Kumakogen Town boasts a cool climate throughout the summer, making it an ideal setting for year-round cultivation of various vegetables, fruits, and rice. The local Michi-no-Eki (roadside station) proudly offers fresh produce and unique items cultivated in this region.

One such gem is Michi-no-Eki Sansan, where fresh local produce arrives daily, carefully crafted with love by the community’s farmers. Why not enjoy a shopping experience guided by a local expert who knows Kumakogen Town’s agricultural treasures? This is a chance to delve into the local ‘everyday’ life, an opportunity rarely encountered through conventional tourism.

Tour Details and Duration

  • Meeting in front of the entrance of Michi-no-Eki Sansan
  • Guided tour and product introduction by Michi-no-Eki staff (30 min.)
  • Backstage tour (15 min.)
  • Free time (15 min.)

Activity Level

  • Travel will be on foot.

Technical Level

  • No special skills are required.

Price Per Person

  • Japanese : 8000 JPY
  • English : 33,000 JPY

Clothing/Wha to bring

  • Bringing your own eco-bag is recommended.

Included in the fee

  • Guide fee
  • Backstage tour fee
  • Parking fee
  • Tasting fee

Not included in the fee

  • Transportation to and from the meeting and dispersal points
  • Insurance (please obtain international travel insurance in your home country)
  • Anything not included in “What’s Included” in this program. (Customers are required to cover bank transfer fees.)


English interpreter guide is optional.

Event Duration

About 1 hours

Age / Height:


Meeting Point

Michi-no-eki Sansan
(855-6 Irino, Kumakogen Town, Kamiukena County, Ehime 791-1202)

Disbanding Point

Michi-no-eki Sansan

Program Availability

Throughout the year


1 – 10 people

Application Deadline

One month prior to the tour date

Agent Name

Kumakogen Town Tourism Association
1855-6 Irino, Kumakogen Town, Kamiukena County, Ehime 791-1202


9:00Meeting in front of the entrance of Michi-no-Eki Sansan.
9:00-9:30Guided tour and product introduction by Michi-no-Eki staff.
9:30-9:45Backstage tour
9:45-10:00Free time
10:00Dispersal at the site

Cancellation Policy

Cancellation due to customer’s convenience

  • 10 days to 2 days before the reserved date: 30%
  • the day before the reserved date: 50%
  • on the day of the reservation: 100%

■ Cancellation at the discretion of the organizer

  • In case of cancellation due to bad weather conditions such as storms, rainstorms, etc., or when such conditions are predicted, or in case of cancellation due to unavoidable circumstances, we will notify you by the day before the cancellation. In such cases, we will contact you by phone by the evening of the previous day. In this case, no cancellation fee will be charged.

Interested in our tour?
No second thoughts, contact us.

We have been having many requests from agents overseas, mentioning that they are trying to expand their destinations in/to Japan or they have already but need help creating the itineraries for their clients to keep up with the demand.

Heartland Japan has increased the number of staff to accommodate these requests. If you are hand-full and need some advice, we are here to help.

For more information about this experience program, We will coordinate with local suppliers on dates, prices, and details of the program. We will coordinate with local suppliers on dates, prices, and details of the program and provide the program to you.

Please contact us for more information. We look forward to providing you with a unique and immersive experience in the region!

For this experience program, please inquire with our company each time. We will coordinate with local suppliers to arrange the schedule, fees, and detailed content for you. Please start by contacting us.

Look forward to a unique, immersive local experience!

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