CEO Sawano interviewed by a local radio station

This morning on June 19th at 9am, Heartland Japan’s CEO Keijiro Sawano gave a phone interview on a direct radio liveshow broadcasted in Yamaguchi prefecture. Born and raised in Yamaguchi prefecture, Sawano talked about a period when he briefly lost the connection with his roots, and how he later ended up establishing Heartland Japan. 

When the talk becomes about a tour in Hagi and Tsuwano and Iwami kagura performance, CEO Sawano can not hide his enthusiasm. Amongst the several types of kagura, why are foreigners so excited about the Iwami one? It is definitely the dynamics of the performance, the unusual possibility to go backstage and communicate with performers and other locals. This kind of cultural interaction is the highlight of a trip for many and directly related to the satisfaction tourists get from traveling in Japan. 

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CEO Sawano spoke about how the travel agency – with close connections to Yamaguchi area – can take people to places that would otherwise be difficult to visit as an individual tourist, and show them the charm of rural Japan, which is the idea and passion of Heartland Japan!

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