Heartland Japan on the Japan Times

—Heartland Japan is a new tour operator hoping to draw foreign tourists beyond the three most popular cities — Kyoto, Osaka and Tokyo — and give them an “authentic” local experience, so they can learn about Japan’s culture.

Launched in March last year, the company offers a walking tour of the Aso volcano in Kumamoto Prefecture, and gives visitors a chance to speak with local residents who lived through the powerful earthquakes that struck the prefecture in 2016.—

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