Heartland Japan on the Toyo Keizai online

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Will Japan’s Epic Tourism Boom Go Bust in the Coming Years?

—Perhaps, due to Japan’s epic tourism boom going bust in the coming years, the onerous responsibility for attracting more tourists to the prefectures will eventually fall on the private sector. Indeed, lately there have been a number of companies like Oku Japan or the newly launched Heartland Japan which focus on offering bespoke tours to rural destinations.—

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