Read about the UNESCO World Heritage town of Iwami Ginzan and what Heartland Japan is doing to promote the area in the New Zealand Herald!

“With more tourists expected, especially in the next few years as the Rugby World Cup (2019), Tokyo Olympic Games (2020) and World Masters Games (2021) encourage even more visitors, the search is on for the less-visited areas that offer the full Japanese experience, but without the crowds. Heartland Japan, a tour company founded by 30-something entrepreneur Keijiro Sawano, aims to do just that.”

Photos: Alex Robertson
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https://www.nzherald.co.nz/travel/news/article.cfm?c_id=7&objectid=12205580