Our company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine. The article introduces one of our main products the “Kumano Kodo Iseji” walking tour from the angle of sports tourism.
Since the opening of Japan to the outside world last year, demand has been increasing at a tremendous pace, and inquiries from overseas have been exploding. It was reported (as of July 4, 2023) that the number of inbound visitors has recovered to 70% of the pre-Corona level, so we expect the number to continue to increase.
Japan’s inbound tourism industry has been promoting temples and shrines, pop culture, Japanese food, etc., but the utilization of natural resources and ancient roads is still untapped.
If Japan’s natural resources and ancient roads can be utilized more effectively to attract inbound tourists, the regions will be able to benefit more from them. This is because Japan’s natural resources are located in the countryside.
Japan has its own spiritual culture. It has a history. There is a way of life that has remained unchanged since ancient times.
We sincerely hope that local resources will be reevaluated and utilized from such perspectives.