Discover what's going on at Heartland Japan

Released all 15 videos of the Setonaikai National Park series

We are operating the inbound travel business and farm stay business,in addition, are operating creative production business as well. We will continue to accelerate the fusion of creativity, travel, and farm stays in order to convey the charm of Japan to the world and give it an experience. As part of this, we are currently...

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Traditional Fujiko Cuisine Tasting Experience Featured on TV

On Thursday, December 12, NHK Kofu Broadcasting Station’s “News Kai DOKI”, the local news program for the Yamanashi Prefecture, broadcast a special program looking at cuisine traditionally created by ‘Oshi’, the inn-keepers who cared for Fujiko worshippers during their pilgrimage climbs of Mount Fuji. Fujiko is the name of a religious group of people who...

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The Shimane Peninsula Cycling Adventure Project Has Begun

The Shimane Peninsula Cycling Adventure Project has begun. As part of the project, a cycling course will be built across the unique geological landscape of the Shimane Peninsula, which is a registered Japanese Geopark, with the intention of attracting inbound tourism from Western countries. Heartland Japan conducted a preliminary research tour, joined by three male...

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Cycling Monitor Tour Featured on TV

On the 27th of November, our cycling monitor tour across the Shimane Peninsula Geopark was featured on BSS San’in Broadcasting Station’s “Teleport San’in” program.  While locations such as Yonago, Matsue and Daisen are popular with Japanese people, they are relatively unknown amongst foreigners.  Heartland Japan aims to bring visitors to these locations through the creation...

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Shimane Peninsula Geopark Cycling Tour Receives TV Coverage

On the 26th of November, “TSK Live News it!” (broadcast by San’in Central Television from 18:14pm) featured coverage of our monitor tour of the Shimane Peninsula Geopark Cycling Route. We are aiming to introduce a new form of ‘Cycling Tourism’ to the Geopark that covers the Nakami, Lake Shinji and Shimane Peninsula area. This time,...

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Heartland Japan Featured in Iwate’s Daily Newspaper

Heartland Japan was recently featured in the November 8th edition of the ‘Iwate Nippō’ newspaper, reporting on a monitor tour that we recently carried out in Miyako. The newspaper article covered our ride on a fishing boat, looking for Japanese scallops, as well as the port-side seafood BBQ that we then had the pleasure of...

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Heartland Japan Tour Review Published in “DINE and DESTINATIONS” Magazine

We are very pleased to announce that one of Heartland Japan’s tours has been reviewed for an article in DINE and DESTINATIONS Magazine! Seeking something more authentic and immersive than the usual ‘golden route’ of busy cities that tourists usually take, DINE’s Adam Waxman joined our tour of Izumo, Iwami Ginzan and the Gonokawa River...

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The Kumano Kodo Iseji Project Has Been Launched

On August 30, we started the new Kumano Kodo “Iseji” project. Our aim is to promote and develop Iseji’s unique experience-oriented travel plans for tourists from Europe, the U.S. and Australia. Kumano Kodo was registered as a World Heritage Site in 2004 as part of the “Sacred Sites and Pilgrimage Routes in the Kii Mountain...

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Newspaper Publishes Review of Heartland Japan Tour

Recently, a glowing review of one of Heartland Japan’s private tours was published in Yamaguchi Prefecture’s Abu town’s community newspaper. Our clients, a married couple from New Zealand, had been to Japan once before. Wishing to see a different side of Japan, they signed up for Heartland Japan’s ‘Hagi and Tsuwano Walking Tour’. Then, Heartland...

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3,000 Guest nights achievement

— Heartland Japan’s Announcement — During the last 10 months we have achieved to bring a growing number of foreign clients to Japan, and the number of guest nights will already exceed 3000. Thank you very much! Heartland Japan –Your Japan travel specialist.

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CEO Sawano interviewed by a local radio station

This morning on June 19th at 9am, Heartland Japan’s CEO Keijiro Sawano gave a phone interview on a direct radio liveshow broadcasted in Yamaguchi prefecture. Born and raised in Yamaguchi prefecture, Sawano talked about a period when he briefly lost the connection with his roots, and how he later ended up establishing Heartland Japan.  When...

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Special Tours for Rugby Fans 2019

We have just launched a set of recommended tours for those visiting Japan for the Rugby World Cup later this year. We have put together a handful of off the beaten track tour recommendations (that can be customised) for areas that can be travelled to from game locations. You can find the details here. We are...

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