Our company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine. The article introduces one of our main products the “Kumano Kodo Iseji” walking tour from the angle of sports tourism. Since the opening of Japan to the outside world last year, demand has been increasing at a tremendous...
Read more
Ina Valley hosted a cycling tour to relive the Edo period samurai who walked the fantastic early Nakasendo Road by bicycle. This adventure was guided by Mr. Oguchi, a legendary cyclist of Ina Valley in Nagano. Together with local adventurers, we turned a now-disused resource an ancient road into a cycling tour. This was a...
Read more
We, Heartland Japan (Liberta Inc.), which organizes tours in rural Japan to learn about the history and culture of the region while interacting with residents, has launched the Kumano Kodo Iseji Pilgrimage Walking Tour. The tour is a walking tour of the Kumano Kodo Iseji Pilgrimage. The tour is based on a walking tour of...
Read more
On July 28, we started selling the first Kumano Kodo Iseji walking tour since the corona issues occurred. To sign up for a tour or to find out more about the tour Kumano Kodo Iseji, a World Heritage Site, is a pilgrimage route that takes pilgrims to Kumano Sanzan over a number of mountain passes...
Read more
Kamikatsu in Shikoku is a town that is committed to zero-waste. It is also a town that symbolizes the social issues that many rural areas in Japan are facing, such as declining population, aging society with a low birthrate, lack of successors, and discontinuation of traditions.This is an experience plan that will allow you to...
Read more
We have just released four new adventure tour products that combine outdoor activities such as hiking, biking, and canoeing with Jomon archaeology. It is an adventure tour product that combines outdoor activities such as hiking, biking and canoeing with Jomon archeology. The Jomon people’s sustainable mentality and values, such as “living well” “respecting your neighbor”...
Read more
Yatsugatake is located almost in the center of Japan, spanning from Yamanashi to Nagano prefectures that is an excellent adventure field and a mountain resort area, located close to Tokyo, Nagano, and Mt. Fuji. The beautiful scenery attracts many climbers, and many people visit Yatsugatake every year. In the Edo period (1603-1868), shugenja (修験者: monks...
Read more
We are operating the inbound travel business and farm stay business,in addition, are operating creative production business as well. We will continue to accelerate the fusion of creativity, travel, and farm stays in order to convey the charm of Japan to the world and give it an experience. As part of this, we are currently...
Read more
On Thursday, December 12, NHK Kofu Broadcasting Station’s “News Kai DOKI”, the local news program for the Yamanashi Prefecture, broadcast a special program looking at cuisine traditionally created by ‘Oshi’, the inn-keepers who cared for Fujiko worshippers during their pilgrimage climbs of Mount Fuji. Fujiko is the name of a religious group of people who...
Read more
The Shimane Peninsula Cycling Adventure Project has begun. As part of the project, a cycling course will be built across the unique geological landscape of the Shimane Peninsula, which is a registered Japanese Geopark, with the intention of attracting inbound tourism from Western countries. Heartland Japan conducted a preliminary research tour, joined by three male...
Read more
On the 27th of November, our cycling monitor tour across the Shimane Peninsula Geopark was featured on BSS San’in Broadcasting Station’s “Teleport San’in” program. While locations such as Yonago, Matsue and Daisen are popular with Japanese people, they are relatively unknown amongst foreigners. Heartland Japan aims to bring visitors to these locations through the creation...
Read more
On the 26th of November, “TSK Live News it!” (broadcast by San’in Central Television from 18:14pm) featured coverage of our monitor tour of the Shimane Peninsula Geopark Cycling Route. We are aiming to introduce a new form of ‘Cycling Tourism’ to the Geopark that covers the Nakami, Lake Shinji and Shimane Peninsula area. This time,...
Read more