From September 17th, we travelled to Komoro City, Nagano Prefecture for a 2-night and 3-day tour as part of a site inspection for the Autumn FAM Tour. Komoro is easily accessible from Tokyo, famous for its delicious apples, soba noodles, and picturesque views, it is a popular annual family vacation destination for holidaymakers in Japan....
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The VISIT JAPAN Travel & MICE Mart 2024 is a three-day international business conference which was held from 26th-28th September. This year, Heartland Japan participated with the local community from the Kiso and Ina areas in product development and providing business support. The purpose of this conference was to allow an opportunity for local business and residents to participate in B2B business negotiations...
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On September 11th, Haruna Ikenono from our farm stay department and CEO Keiji Sawano held a seminar for new farm stay business owners in Kunisaki City, Oita Prefecture. Topics that were covered in detail included domestic and international market trends for farm stays, trends in educational travel, challenges faced when starting a new farm stay...
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A New Cycling Tour Development Project for Northern Oita Prefecture Has Begun! In early September, Heartland Japan was asked by the Toyonokuni Millennium Heritage Tourism Zone in northeastern Kyushu to help with developing a cycling tour. We were fortunate to be asked to participate in and evaluate this tour, which was put together by a...
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Yuko Watanabe reflects on her recent adventures among the volcanic peaks of Japan’s northern island. “I had the opportunity to take part in a trial tour in the Daisetsuzan Volcanic Group, the tallest peaks in Hokkaido, to experience the magnificent scenery of this northern land.” “I spent five days bathing in Hokkaido’s natural splendor, asking...
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Hello, we are Liberta Inc. (Heartland Japan). We are pleased to announce that our Senior Travel Consultant, Hikaru Nishijima, was interviewed in the Yomiuri Shimbun’s feature “Economic Frontline: Strategies in Focus,” which also highlighted the activities of Liberta. You can view the article here. Featured Article: [Economic Frontline: Strategies in Focus] Liberta Nagano Branch –...
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The Japan Times published an article by President Sawano on November 17 in “The Japan Times Alpha,” a bilingual information paper. Sawano grew up in a fishing village in the San-in region of Yamaguchi Prefecture, but after moving to Tokyo and taking his first trip abroad (honeymoon) at the age of 30, he was awakened...
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Heartland Japan recorded 98,400 overnight stays in the first half of 2023 as of the end of June. We have been working on attracting overseas customers to areas of Japan that are not well-known as tourist destinations, so that they can experience the authentic, non-commercialized side of the country, in addition to the standard routes...
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Keijiro Sawano, CEO of Heartland Japan (Liberta Inc.), assisted in the planning of a major feature in the subscription magazine “Nodule” (JTB Publishing) has published as an interview. The theme of the feature was “Japan’s ancient roads that are attracting the world’s attention”. He was asked to convey the appeal of Japan’s ancient highways from...
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Noriko Oshima is a travel consultant of Heartland Japan. She is currently appointed as “Hagi Komachi” (Hagi City Tourism PR Lady) by the Hagi Tourism Association. The term of office is for two years. She is making efforts to revitalize her hometown in Yamaguchi Prefecture and Hagi City. In the program “Japan’s Strongest Castle Special”...
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Our company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine. The article introduces one of our main products the “Kumano Kodo Iseji” walking tour from the angle of sports tourism. Since the opening of Japan to the outside world last year, demand has been increasing at a tremendous...
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Ina Valley hosted a cycling tour to relive the Edo period samurai who walked the fantastic early Nakasendo Road by bicycle. This adventure was guided by Mr. Oguchi, a legendary cyclist of Ina Valley in Nagano. Together with local adventurers, we turned a now-disused resource an ancient road into a cycling tour. This was a...
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