Traditional Fujiko Cuisine Tasting Experience Featured on TV

On Thursday, December 12, NHK Kofu Broadcasting Station’s “News Kai DOKI”, the local news program for the Yamanashi Prefecture, broadcast a special program looking at cuisine traditionally created by ‘Oshi’, the inn-keepers who cared for Fujiko worshippers during their pilgrimage climbs of Mount Fuji. Fujiko is the name of a religious group of people who...

Cycling Monitor Tour Featured on TV

On the 27th of November, our cycling monitor tour across the Shimane Peninsula Geopark was featured on BSS San’in Broadcasting Station’s “Teleport San’in” program.  While locations such as Yonago, Matsue and Daisen are popular with Japanese people, they are relatively unknown amongst foreigners.  Heartland Japan aims to bring visitors to these locations through the creation...

Shimane Peninsula Geopark Cycling Tour Receives TV Coverage

On the 26th of November, “TSK Live News it!” (broadcast by San’in Central Television from 18:14pm) featured coverage of our monitor tour of the Shimane Peninsula Geopark Cycling Route. We are aiming to introduce a new form of ‘Cycling Tourism’ to the Geopark that covers the Nakami, Lake Shinji and Shimane Peninsula area. This time,...

Heartland Japan Featured in Iwate’s Daily Newspaper

Heartland Japan was recently featured in the November 8th edition of the ‘Iwate Nippō’ newspaper, reporting on a monitor tour that we recently carried out in Miyako. The newspaper article covered our ride on a fishing boat, looking for Japanese scallops, as well as the port-side seafood BBQ that we then had the pleasure of...

The Kumano Kodo Iseji Project Has Been Launched

On August 30, we started the new Kumano Kodo “Iseji” project. Our aim is to promote and develop Iseji’s unique experience-oriented travel plans for tourists from Europe, the U.S. and Australia. Kumano Kodo was registered as a World Heritage Site in 2004 as part of the “Sacred Sites and Pilgrimage Routes in the Kii Mountain...

Newspaper Publishes Review of Heartland Japan Tour

Recently, a glowing review of one of Heartland Japan’s private tours was published in Yamaguchi Prefecture’s Abu town’s community newspaper. Our clients, a married couple from New Zealand, had been to Japan once before. Wishing to see a different side of Japan, they signed up for Heartland Japan’s ‘Hagi and Tsuwano Walking Tour’. Then, Heartland...

CEO Sawano interviewed by a local radio station

This morning on June 19th at 9am, Heartland Japan’s CEO Keijiro Sawano gave a phone interview on a direct radio liveshow broadcasted in Yamaguchi prefecture. Born and raised in Yamaguchi prefecture, Sawano talked about a period when he briefly lost the connection with his roots, and how he later ended up establishing Heartland Japan.  When...

We are quoted on the DINE Magazine

—Far away from the hustle and bustle of neon Tokyo, the pulse of Heartland Japan beats to an ancient drum—one that is rooted in the past, and maintains customs and traditions that big city traffic has long since passed. The silence of the river stream, the purity of the water, the lush forests and warmth of those...

GaijinPot came with us to Shimane tour

GaijinPot came with us to Shimane Prefecture to get a taste of local life and culture. One of the key features in this region of Japan is kagura, a colourful and lively reenactment of mythological tales that goes back centuries.  Photo: Randiah Camille GreenClick the link below to read the full article.

Heartland Japan on the Japan GUIDE

Read all about finding Japan’s heartland with Heartland Japan’s CEO, Keijiro Sawano, in travel guide Japlan! “There are many locations across Japan that are unimaginably beautiful and rich in culture but they simply aren’t known to the world. Visiting these hidden gems means walking through Japan’s myriad of natural landscapes, visiting historical sites, taking part...

Heartland Japan on the New Zealand Herald

Read about the UNESCO World Heritage town of Iwami Ginzan and what Heartland Japan is doing to promote the area in the New Zealand Herald! “With more tourists expected, especially in the next few years as the Rugby World Cup (2019), Tokyo Olympic Games (2020) and World Masters Games (2021) encourage even more visitors, the...

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