Discover what's going on at Heartland Japan

July 28, Kumano Kodo Iseji Walking Tour is now on sale

On July 28, we started selling the first Kumano Kodo Iseji walking tour since the corona issues occurred. To sign up for a tour or to find out more about the tour Kumano Kodo Iseji, a World Heritage Site, is a pilgrimage route that takes pilgrims to Kumano Sanzan over a number of mountain passes...

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Five new experience programs are now on sale!

Kamikatsu in Shikoku is a town that is committed to zero-waste. It is also a town that symbolizes the social issues that many rural areas in Japan are facing, such as declining population, aging society with a low birthrate, lack of successors, and discontinuation of traditions.This is an experience plan that will allow you to...

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Released four archaeological adventure products in the field of Hakodate, Hokkaido.

We have just released four new adventure tour products that combine outdoor activities such as hiking, biking, and canoeing with Jomon archaeology. It is an adventure tour product that combines outdoor activities such as hiking, biking and canoeing with Jomon archeology. The Jomon people’s sustainable mentality and values, such as “living well” “respecting your neighbor”...

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Two new Yatsugatake adventure products have been released!

Yatsugatake is located almost in the center of Japan, spanning from Yamanashi to Nagano prefectures that is an excellent adventure field and a mountain resort area, located close to Tokyo, Nagano, and Mt. Fuji. The beautiful scenery attracts many climbers, and many people visit Yatsugatake every year. In the Edo period (1603-1868), shugenja (修験者: monks...

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Released all 15 videos of the Setonaikai National Park series

We are operating the inbound travel business and farm stay business,in addition, are operating creative production business as well. We will continue to accelerate the fusion of creativity, travel, and farm stays in order to convey the charm of Japan to the world and give it an experience. As part of this, we are currently...

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Traditional Fujiko Cuisine Tasting Experience Featured on TV

On Thursday, December 12, NHK Kofu Broadcasting Station’s “News Kai DOKI”, the local news program for the Yamanashi Prefecture, broadcast a special program looking at cuisine traditionally created by ‘Oshi’, the inn-keepers who cared for Fujiko worshippers during their pilgrimage climbs of Mount Fuji. Fujiko is the name of a religious group of people who...

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The Shimane Peninsula Cycling Adventure Project Has Begun

The Shimane Peninsula Cycling Adventure Project has begun. As part of the project, a cycling course will be built across the unique geological landscape of the Shimane Peninsula, which is a registered Japanese Geopark, with the intention of attracting inbound tourism from Western countries. Heartland Japan conducted a preliminary research tour, joined by three male...

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Cycling Monitor Tour Featured on TV

On the 27th of November, our cycling monitor tour across the Shimane Peninsula Geopark was featured on BSS San’in Broadcasting Station’s “Teleport San’in” program.  While locations such as Yonago, Matsue and Daisen are popular with Japanese people, they are relatively unknown amongst foreigners.  Heartland Japan aims to bring visitors to these locations through the creation...

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Shimane Peninsula Geopark Cycling Tour Receives TV Coverage

On the 26th of November, “TSK Live News it!” (broadcast by San’in Central Television from 18:14pm) featured coverage of our monitor tour of the Shimane Peninsula Geopark Cycling Route. We are aiming to introduce a new form of ‘Cycling Tourism’ to the Geopark that covers the Nakami, Lake Shinji and Shimane Peninsula area. This time,...

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Heartland Japan Featured in Iwate’s Daily Newspaper

Heartland Japan was recently featured in the November 8th edition of the ‘Iwate Nippō’ newspaper, reporting on a monitor tour that we recently carried out in Miyako. The newspaper article covered our ride on a fishing boat, looking for Japanese scallops, as well as the port-side seafood BBQ that we then had the pleasure of...

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Heartland Japan Tour Review Published in “DINE and DESTINATIONS” Magazine

We are very pleased to announce that one of Heartland Japan’s tours has been reviewed for an article in DINE and DESTINATIONS Magazine! Seeking something more authentic and immersive than the usual ‘golden route’ of busy cities that tourists usually take, DINE’s Adam Waxman joined our tour of Izumo, Iwami Ginzan and the Gonokawa River...

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The Kumano Kodo Iseji Project Has Been Launched

On August 30, we started the new Kumano Kodo “Iseji” project. Our aim is to promote and develop Iseji’s unique experience-oriented travel plans for tourists from Europe, the U.S. and Australia. Kumano Kodo was registered as a World Heritage Site in 2004 as part of the “Sacred Sites and Pilgrimage Routes in the Kii Mountain...

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