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- Category: Announcement
- Two hidden gems in Japan: Hagi and Tsuwano Series Part 2 Tsuwano
- Two hidden gems in Japan: Hagi and Tsuwano Series Part 1 Hagi
- Help us develop new unique tours mainly for Europeans, North Americans and Australians & New Zealanders in Yatsugatake
- Expat Tours: Heartland Japan’s New Ambitions
- CORONAVIRUS COVID-19 STATEMENT
- Category: Discover
- Obama: a historical landmark waiting to be discovered
- Three Prefectures facing the Seto Inland Sea, offer precious experiences for you
- A Quick & Quirky History of the Nakasendo: A Deep Dive into the History of Nakatsugawa
- Discover Owari Samurai & Timber
- 6 Secrets of the Nakasendo – Hike from Nakatsugawa to Magome and Experience the Path Less Beaten
- A Look Back at 2020 and Projects We’ve Been Doing
- Japan’s Seasons
- Omotenashi – the Japanese concept for Hospitality, or something different?
- Matcha Green Tea
- Tattoos – Why can’t they become “just fashion” in Japan
- Japanese-inspired hobbies
- Shojin Ryori: The Japanese Dishes Anyone Can Eat
- Global Citizenship: What It Means and Why It Matters
- Looking to the Future: Socially Distant Travel after COVID-19
- Discovering Sumo: The ultimate guide to watching, eating and meeting
- Kagura – Good and Evil, Demons and Gods
- Experience-based travel: what does it mean, and why should you do it?
- Kabuki, Noh and Bunraku – Japan’s traditional theatre
- Understanding Japanese Accommodation
- Discovering the Geisha: Japan’s misunderstood hidden world
- Top 7 best street-photo spots in Tokyo
- The People’s Railway – A Story of Community Spirit From Choshi, Chiba Prefecture
- Tradition, Arts and Crafts: 7 Must-Do Activities in Ube City, Yamaguchi Prefecture
- Ube: A City of Art and Craftsmanship
- Ube Biennale
- Chichibu: a hidden gem awaits you.
- Category: History
- Category: Locations
- Category: Media
- Category: News
- Category: News Letter
- Category: Testimonials
- Category: Uncategorized
- 木曽福島周辺宿一覧
- Kiso-Fukushima Accommodation List
- Discovering Sustainable Japan: A journey to Shimane’s lesser-known treasures
- [Nagano] Kiso Town – On-site research conducted for the FY2024 Old Hida Highway and Shiroyama Historical Forest Walking Trail Information Dissemination Project.
- Tsuwano and the Sagimai
- Category: Useful
My Templates
Trips
- A Sacred Adventure: Retrace the Edo pilgrims’ footsteps from Ise to Kumano!
- Time Travel on Foot: Experience Japan’s Edo Pilgrimage from Ise to Nachi
- Sacred Japan Unveiled: Follow the Edo Pilgrims from Ise to Kumano - 5 Day Kumano Kodo Iseji Walk
- Walk the Edo Pilgrim’s Path: Ise to Kumano, A Journey Through Time - 6 Day Kumano Kodo Iseji Walk
- Sacred Sites of Kii Peninsula – 6 Day Kumano Kodo Iseji Pilgrimage
- Sacred Sites of Kii Peninsula, Selected Highlights – 4 Day Kumano Kodo Iseji Pilgrimage
- Sacred Sites of Kii Peninsula, Full Tour – 16 Day Kumano Kodo Iseji Pilgrimage
- Sacred Sites of Kii Peninsula, Comprehensive Tour – 9 Day Kumano Kodo Iseji Pilgrimage
- An active Cultural Tour - Tokyo, Nikko, Matsumoto, Takayama, Shirakawa-go, Kanazawa, Kyoto and Osaka
- Hiroshima's Hidden Gems, Explore Two Small Castle Towns and Everything inbetween Two Coasts
- Sacred Sites of Kyoto and the Kii Peninsula – 12 Day Kumano Kodo Iseji Pilgrimage
- Spiritual Side of Shimane Peninsula
- Michinoku Coastal Trail, Up North Adventure into Iwate
- Journey to Iwate, the Utopia of Japan
- Saba-kaido Expedition to Northern Kyoto and Obama
- Aso Walking Tour
- Mythological Trail Tour 7 days in Izumo, Iwami-Ginzan, Yunotsu
- Setouchi Sustainable Nature Tour
- Exploring the Art of Setouchi
- Time Travel in Setouchi Historical Site.
Events
News
- [Nagasaki] A Day of Rural Experiences with Guests from Denmark
- 【4th】A Report on Our Webinar for Overseas Travel Agencies _ MAR, 2025
- The Old Hida Kaido Trail Map is Now Available!
- CEO Sawano Featured on "DINE Magazine" Podcast
- 【3rd】A Report on Our Webinar for Overseas Travel Agencies _ JAN, 2025
- 【2nd】A Report on Our Webinar for Overseas Travel Agencies_OCT,2024
- Hokkaido Volcanic Adventure
- An interview with our Senior Travel Consultant and activities of Liberta have been featured in the Yomiuri Shimbun.
- Interview with Keijiro Sawano was published in The Japan Times Alpha
- Have recorded 98,400 overnight stays in the first half of 2023
- Keijiro Sawano, CEO of the company is featured in the subscription magazine "Nodule"!
- Our travel consultant, Ms. Oshima's activities featured on NHK!
- Our company's ongoing efforts to attract inbound visitors to rural areas were featured in "事業構想"(PROJECT DESIGN) magazine!
- Here is a report on a cycling tour of Ina Valley.
- Travel to Japan to Walk Kumano Kodo Iseji Pilgrimage
- July 28, Kumano Kodo Iseji Walking Tour is now on sale
- Five new experience programs are now on sale!
- Released four archaeological adventure products in the field of Hakodate, Hokkaido.
- Two new Yatsugatake adventure products have been released!
- Released all 15 videos of the Setonaikai National Park series
- Traditional Fujiko Cuisine Tasting Experience Featured on TV
- The Shimane Peninsula Cycling Adventure Project Has Begun
- Cycling Monitor Tour Featured on TV
- Shimane Peninsula Geopark Cycling Tour Receives TV Coverage
- Heartland Japan Featured in Iwate's Daily Newspaper
- Heartland Japan Tour Review Published in "DINE and DESTINATIONS" Magazine
- The Kumano Kodo Iseji Project Has Been Launched
- Newspaper Publishes Review of Heartland Japan Tour
- 3,000 Guest nights achievement
- CEO Sawano interviewed by a local radio station
- Special Tours for Rugby Fans 2019
- We are quoted on the DINE Magazine
- GaijinPot came with us to Shimane tour
- Heartland Japan on the Japan GUIDE
- Heartland Japan on the New Zealand Herald
- Heartland Japan on the Japan Times
- Heartland Japan on the INTERNATIONAL Traveller
- Heartland Japan on the Carpediem Our Way
- Heartland Japan for Sustainable Tourism Focus
- Heartland Japan on the Toyo Keizai online
News Letter
- Limited Availability! Sign up here to access the Webinar Recording!
- Don't miss out on Heartland Japan's 2nd free Webinar!
- Sign Up Now for Our New Webinar! - Insider Tips for Running Tours in Japan -
- Walking through History and Nature - Kumano Kodo Iseji Pilgrimage Journey in Autumn -
- Beyond the Samurai Road Nakasendo - Featuring the Northern Ina Valley, Nagano –
- 【Save the Date】Our First Free Webinar on Japan's Old Trails is Almost Here!
- 【Free Webinar 】For companies that want to know more about the hidden Japan!
- 【Heartland Japan】 1st webinar will be held!
- The 2nd Series of Great Winter Adventure in the Snowy TOHOKU Area!
- Great Winter Adventures! Hidden Ski Resort Areas in Japan
- "Hakodate City" Selected as one of Attractive Cities in Japan, is Hot Now!
- Thank you for Coming to Japan ATWS 2023
- NAGANO_SUZAKA_NL
- Handful of Nature
- Squeeze In For Spring Holiday
- A Great Excursion From Tsumago-Juku Or Magome-Juku On The Nakasendo!
- Breaking News
- News Letter Special Edition - For Travel Agents And Business Parnters
- Heartland Japan Newsletter July
- Sustainable Destinations
- Looking To The Future...
- Explore, Experience, Enjoy
- National Geographic X Heartland JAPAN Collaboration is Released
- HJ Newsletter 2020 Vol.1
- November Newsletter: DINE Magazine, Hitting the News and More!
- FAM Trip Update
- Special Newsletter: Typhoon Hagibis, Rethinking Rural Japan and More
- News from the Heartland of Japan Vol. 27
- An open invitation to VJTM attendees from Heartland JAPAN
- News from the Heartland of Japan Vol. 18
- Heartland JAPAN Newsletter Vol 17
- News from the Heartland of Japan Vol. 16
- News from the Heartland of Japan Vol. 15
Experiences
- Tracing the History of Shingu - Shimazu Raftmen's Path and Doro-kyo Gorge Riverboat
- Learn traditional crafts and support a 1400-year-old cultural event - Traditional Crafts for the Oto Fire Festival
- Visit Kuwanoki Falls, listed as one of Japan’s best 100 waterfalls - Kuwanoki Falls + Breakfast via E-bike
- Feeling the rich nature of Kumano - E-bike Cycling in Koguchi and Walking the Kumano Kodo
- A Little Kyoto of Shimane, Rural Historic Samurai Town,2 days, 1 night
- Tsuwano & the Sacred Heron Dance, 2 days, 1 night
- Make Your Own Hoba-Sushi at a Traditional 200-Year-Old Teahouse
- Traditional Japanese Houses of Shimane, 2 days, 1 night
- Staying at Japanese Traditional House ’Wajimaya' in Shimane, 2 days, 1 night
- Harvesting Shiitake Mushrooms & Farmer's Lunch
- Hiking along the Omoto Kodo on a sacred mountain
- Beppu Kannawa Jigoku ("Hell") Steam Tour
- Beppu Bay Cruise on a Fishing Boat and Morning Market Visit
- Cycling tour around the satoyama of Yabakei Cycling through Yabakei, one of the top spots in Japan for viewing autumns leaves
- Traditional Performing Arts Group in the Ina Valley
- ～Enjoy Japanese Food Culture in Kamikatsu～ Explore Mt. Irodori and Enjoy Dinner with Irodori Experience
- 1-day Tour Connecting Hagi and Yamaguchi A Soothing Trip of Yamaguchi - Hagi Okan and a Japanese Garden
- Have Fun on an Uninhabited Island in the Seto Inland Sea Uninhabited Island Exploration and Sea Cruising
- Sake Themed Tour Hagi Furusato Cycling
- Half-day Tour of Dirt and Fire A Walk Around the Pottery Town Imbe and Bizen-yaki Pottery Making
- History Walk Around the Town of White Walls w/ Kingyo Chochin Craft Activity and Soy Sauce Factory Tour
- Funaki-juku Walk - Visit Tamashige Koto Factory
- Experience calligraphy using an Akama inkstone
- Inkstone Making Experience
- Authentic Pilgrimage Experience
- Grocery Shopping with Locals at Roadside Station
- Kainokawa Terraced Rice Fields and Cultural Exchange
- Interactive Cultural Experience with the Tsunoyama Traditional Kagura Preservation Society
- Unleash Your Body and Soul with Ziplining
- Shikoku Karst E-Bike Adventure
- Achi Village 3 Historical Hikes in 3 Days (3 days 2 nights)
- Achi Village Hiking the Seinaiji-kaido
- Ina Valley - Diverse Experience Tour - 2 nights, 3 days -
- Ina Valley - Diverse Experience Tour - 3 nights, 4 days -
- Trek from Togakushi to Myoko, Experiencing Mountain Worship and the Lives of Local People
- Water Crossroads Lake Nojiri Historia Trekking & kayaking with the guide legend, Yoshi
- Sacred Mt. Myoko Pilgrimage Route Tourwith a Professional Mountain Guide
- Japanese Paper & String: Hisakata Washi & Iida Mizuhiki
- An Izakaya Crawl in Ina City
- Ryukei Suzuri – The Great Inkstones of the “Dragon Valley”
- Araragi Hinoki Hats: Learn Traditional Weaving Techniques
- Tadachi Falls: Trekking to One of Japan’s top 100 Waterfalls
- Make Your Own Postcard Using Japanese Washi Paper
- Suge-Grass Weaving - Traditional Handcraft of Myoko Snow Country
- Suginosawa Harukoma”, Traditional Performance Celebrating the Arrival of Spring in the Snowy Region of Myoko
- Water Crossroads Lake Nojiri Historia ~ 1-day e-bike cycling & irori lunch in a historic house with a local guide
- Water Crossroads Lake Nojiri Historia ~ 1-day kayaking with the guide legend, Yoshi
- Water Crossroads Lake Nojiri Historia ~ 1-day hike with the guide legend, Yoshi
- 1-Day Hike on the Sacred Mt. Myoko with a Professional Mountain Guide
- 1-Day Hike on Togakushi & Myoko with a Professional Mountain Guide
- Visit to the Shugendo Training Ruins of Sekiyama Shrine of the Sacred Mt. Myoko
- Traditional Food Tour of Snowy Myoko
- A "Hot" Challenge to Protect Kanzuri, the Traditional Fermented Seasoning of Myoko
- Sake Made from the Heavy Snowfall on the Sacred Mountain of Mt. Myoko
- Achi Village Hiking the Chuma-kaido
- Achi Village Hiking the Tosando
- Fly in the wind between two Japanese alpine ranges Paragliding in the Ina Valley
- Preserving Traditional Handcrafts of the Ina Valley
- The Natural Fortress, Takato Castle, and Samurai Lifestyle
- Trip from the Kiso Valley to the Ina Valley via the “Phantom Nakasendo”
- Journey of the “Phantom Nakasendo” from Kiso Valley
- 1-Day e-Bike and Trekking Tour Off the Beaten Track in the Ina Valley, Tatsuno & Kawashima
- Play Hard on Japan's Largest Trail! ~ 3rd Area Course
- Play Hard on Japan's Largest Trail! ~ Main Area Course
- ～Passing Down Kamikatsu's Traditional Tea Making to Future Generations～ Shinobu's Kamikatsu Awa Bancha Tea Comparison Experience
- ～Thoroughly Enjoy Zero Waste ～ Visit to RISE & WIN, a local craft beer brewery and BBQ lunch Tour
- 〜Blessings of the mountains and traditional village life 〜 Yaeji Hananotei satoyamalandscape experience tour
- ～Feel the coexistence of humans with nature in this remote moss-land～ Mt. Mt. Yamainudake Trekking Tour
- Experience the Lifestyle of Old Japan in the Odaira-juku Post Town
- Explore the World Heritage Jomon Prehistoric Sites and Hakodate Sea and Mountains by bicycle
- Day Trip: From the Prehistoric Jomon to Modern Times Travel back in time through the history of Hakodate
- Discover Hakodate through Hiking,canoeing＆the World Heritage Jomon Prehistoric Sites (Beginner Course)
- Discover Hakodate through Hiking,canoeing＆the World Heritage Jomon Prehistoric Sites (Intermediate/Advanced Course)
- Mt. Hakodate/Mt. Esan Hiking and the World Heritage JomonPrehistoric Sites Exploration